COMPANY’S DYNAMIC CAPABILITIES AND STRATEGIC ARCHITECTURE           

Neretina Evgeniya Alekseevna, Doctor of economic sciences, professor, head of sub-department of marketing, Mordovia State University named after N. P. Ogaryov (Saransk), ch.marketing@econom.mrsu.ru 

005.72 

The article substantiates the necessity of formation and development of dynamic capabilities and strategic architecture by modern companies in order to create competitive advantages.

dynamic capabilities, competencies, a company, a competitive advantage, the resource-based concept, strategic architecture, business network, intercompany relationship.